Amazon Rejects Apple?s Claim That Its Use Of ?App Store? Is False Advertising

Flashback! Remember this one? Last year, Apple filed a trademark lawsuit against Amazon, claiming that Amazon's use of the term "App Store" (as in "Amazon Appstore") could contribute to confusion among consumers as it was not, as Amazon believes, "a generic term." Other app store providers like Microsoft and Google have made a point to brand their app stores differently?by calling them the Windows Marketplace and the Android Market (now Google Play), respectively, just to be on the safe side. But Amazon has stuck to its guns, saying that the phrase should not be subject to trademark protection. The case is still underway, and in a filing on Wednesday with the U.S. District Court in Oakland, California, Amazon has asked a federal judge to reject Apple's "false advertising" claim.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dBNVBgqYgc4/

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